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Entering 2026: How the UK Housing Market Is Resetting Its Behaviour

  • Marcus Dixon by Marcus Dixon
    Marcus Dixon Marcus Dixon
    UK Head of Living and Residential Research
    • •
    • January 30, 2026
    • •
    • 5 min read
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    Entering 2026: How the UK Housing Market Is Resetting Its Behaviour
    Editor’s Note:

    This article is part of Entralon Hub’s Leadership View series, where senior real estate leaders examine the structural forces shaping the next phase of residential investment and market behaviour.

    In this feature, Marcus Dixon, UK Head of Living and Residential Research at JLL, examines the UK residential market’s shift from policy-driven hesitation to structural normalisation, and how this transition is reshaping buyer behaviour, capital allocation, and market confidence entering 2026.

    From Interest Rate Shock to Debt Normalisation

    For much of the period following the 2022 mini-budget, the UK residential market has been shaped less by demand appetite and more by the cost of capital. Elevated interest rates and mortgage costs created a structural pause, particularly among owner-occupiers and discretionary movers, where decisions were deferred not because housing need disappeared, but because affordability and financing outcomes became difficult to plan with confidence.

    Through 2025, this pressure began to ease. Mortgage costs have moved steadily lower, with a growing proportion of fixed-rate products available below 4 per cent. These thresholds matter not because they define affordability in absolute terms, but because they restore a sense of predictability around monthly costs, enabling households to reassess what is feasible within their longer-term plans.

    This shift has not immediately triggered a surge in transactions, but it has started to bring prospective buyers back into the market.

    💡
    Investor Lens:

    Capital does not rush back when debt becomes cheaper; it returns when debt becomes predictable.

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    Caution as a Dominant Market Behaviour

    Despite improving financial conditions, 2025 remained a year characterised by caution. This cautious stance has not been uniform across regions. Lower-value and more affordable markets have continued to demonstrate relative resilience, while higher-value markets, particularly London, have experienced greater price sensitivity and fewer transactions. This divergence reflects differing exposure to mortgage costs: where borrowing forms a larger proportion of total purchase value.

    💡
    Investor Lens:

    In periods of transition, market recovery is uneven, affordability resets before confidence.

    Fiscal Clarity as a Confidence Catalyst

    Leading into the recent UK Budget, uncertainty around potential fiscal changes weighed heavily on decision-making, particularly within higher-value segments of the market. The possibility of more aggressive property taxation created a pause, not because buyers and sellers lost conviction, but because the boundaries of potential downside risk were unclear, leading many to defer decisions until policy direction became clearer.

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    Post-budget, the reality proved less disruptive than anticipated. While new measures did introduce additional costs for certain property owners, the outcomes were less costly than earlier proposals. This recalibration did not remove cost pressures entirely, but it narrowed the range of possible outcomes, reducing perceived downside risk and restoring confidence among participants who had already been positioned to transact.

    Market activity following the budget reflected this shift in clarity. Transactions that had been deferred were not abandoned; instead, they were completed once policy uncertainty was resolved. The resulting increase in deal flow represented a release of postponed decisions rather than a speculative rebound driven by renewed optimism.

    💡
    Investor Lens:

    Markets move not when policy is favourable, but when policy becomes clearer.

    The Landlord Adjustment and Rental Market Implications

    Changes affecting landlords, particularly those holding property in their personal name, continue to increase the cost of participation in the private rented sector. While no single measure is transformational on its own, the cumulative effect of these adjustments creates ongoing friction, gradually influencing landlord decision-making over time rather than triggering abrupt exits.

    Smaller landlords, those with more limited financial buffers or operational scale, face increasing pressure, which is likely to constrain new supply and limit portfolio expansion. For landlords who remain active, this environment reinforces an existing structural imbalance between rental demand and available stock, as reduced entry and expansion are not easily offset elsewhere in the market.

    Rather than signalling distress, this adjustment points toward a period of stabilisation. The rental market appears to be moving into a phase characterised by constrained supply, sustained demand, and rental growth reverting toward longer-term norms, away from the exceptional increases observed in the immediate post-pandemic period.

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    💡
    Investor Lens:

    When supply retreats structurally, rental resilience becomes a function of scarcity, not growth.

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    Marcus Dixon Marcus Dixon
    UK Head of Living and Residential Research
      Marcus Dixon Marcus Dixon
      UK Head of Living and Residential Research
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