This chart shows the platforms Malaysian agents preferred for real estate marketing. Facebook (46.8%) and Property Guru (43.5%) dominate, while others like iProperty, YouTube, and Instagram have minor roles. These numbers reflect the Malaysian market and may differ across countries, but the principle is the same: success comes from focusing on trusted, high-reach platforms.

real estate marketing platforms share Malaysia

This chart ranks the most effective content types for real estate marketing based on the Malaysian study. The top three are sharing market information (RII 0.913), posting high-quality photos (0.904), and new listings (0.898). While these results are specific to Malaysia, the principle applies everywhere: content that is clear, visual, and regularly updated builds trust and drives faster property sales.

real estate marketing content ranking Malaysia

This chart shows how widely social media is used in real estate marketing globally. Around 95% of agents and 82% of brokerages use social platforms, while in the US, 92% of agents rely on Facebook for lead generation. These figures highlight that social media has become the backbone of property marketing. Although these stats are not from Malaysia like the earlier ones, the principle is consistent: digital presence is now essential everywhere.

global social media use in real estate

This chart highlights the impact of visual content on real estate marketing. Listings with high-quality photos sell 32% faster, while those with video tours generate 403% more inquiries. Although these stats are global and not Malaysia-specific, the lesson is universal: strong visuals are one of the most powerful tools to boost engagement and accelerate property sales.

impact of photos and video on property sales

This chart shows the projected growth of the global AI in real estate market. Valued at USD 2.9 billion in 2024, it is forecast to reach USD 41.5 billion by 2033. While not tied to Malaysia, it confirms a worldwide trend: digital tools and AI are transforming property marketing and sales, making them faster, smarter, and more data-driven.

AI market growth in global real estate
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Want the full story? Read our in-depth article “What Makes Online Platforms Effective for Selling Property Faster?” to explore how agents, developers, and investors can use digital platforms and content strategies to build trust, reach buyers, and close deals faster.

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Sources & References

  1. Preferred Platforms for Real Estate Marketing (Malaysia Study, 2022)
    Siti Munirah & H. Ezdihar (2022). Learning the Real Estate Market Resilience: The Effectiveness of Internet Platforms in Marketing Strategy. International Journal of Sustainable Construction Engineering and Technology, Vol. 13(4), pp. 185–191.
    Link
  2. Content Effectiveness for Real Estate Marketing (Malaysia Study, 2022)
    Siti Munirah & H. Ezdihar (2022). Learning the Real Estate Market Resilience: The Effectiveness of Internet Platforms in Marketing Strategy. International Journal of Sustainable Construction Engineering and Technology, Vol. 13(4), pp. 185–191.
    Link
  3. Global Use of Social Media in Real Estate Marketing (2023–2024)
    Resimpli (2024). Real Estate Marketing Statistics Every Agent Should Know.
    Link
  4. Impact of Photos and Video on Property Sales (2024)
    ElectroIQ (2024). Real Estate Marketing Statistics You Need to Know.
    Link
  5. Global AI in Real Estate Market Growth (2024–2033)
    The Business Research Company (2024). Artificial Intelligence in Real Estate Market Report 2024–2033.
    Link