Prof. Dr. Shanmugan Joghee

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Prof. Dr. Shanmugan Joghee

Marketing and international business scholar with 25+ years’ experience, researching branding, consumer behavior, and digital marketing.

5 min read
While Dubai Builds Smart Cities, Investors Still Rely on Instinct; Not Intelligence
Prof. Dr. Shanmugan Joghee
Prof. Dr. Shanmugan Joghee
Marketing and international business scholar with 25+ years’ experience, researching branding, consumer behavior, and digital marketing.
Prof. Haitham Muhammad Musa Alzoubi
Management scholar with PhD and MBA from leading Jordanian universities, specializing in business education and academic leadership.
Prof. Haitham Muhammad Musa Alzoubi Anil Roy Dubey
Nov 10, 2025 • Blueprint